Text messaging enables information to be sent to groups of people quickly, in much the same way as email, making it an increasingly popular e-marketing channel. As a marketing medium, SMS provides high reach at a low cost with high retention. It's a marketer's dream.
An SMS has achieved significance as a tool used for transferring messages from one person to the other. Nowadays, SMS is not only used for conveying the personal messages but also for conveying the business related messages. The SMS has become the most popular means of transferring business message.
SMS Marketing is quickly becoming a primary method for making sure your marketing pound is worth every penny. There are different SMS broadcasting companies which send, receive and interpret voice and text messages to help businesses sell more, inform fast and engage everyone.